SimplePart Performs
SimplePart websites perform, and are designed for customers who want more than just a web presence. The key to a successful web business is a strong catalog and a reliable, consistent source of customers. Don't settle for "just" a website - SimplePart is your partner in growth, and will work to build your business by driving qualified traffic to your website and steadily increasing organic rankings. Your SimplePart website is designed to build long-term business, based on solid, stable organic rankings.
While paid traffic can provide a quick, steady stream of qualified shoppers to your website, paying for every sale has limitations for long term growth. What you want is to build strong rankings in Organic Search for key primary terms ("mini cooper parts", "mgb parts", etc), and operate a website which search engine spiders can easily traverse so that your Long Tail brings in traffic searching for very specific keywords ("bmw 330i 2004 door handle", "1970 mgb shock absorbers") related to specific products. This "free" traffic, which builds over time, is the key to long term growth and SimplePart is built for it.
Let us prove it to you. Below is a real-time picture of the traffic mix across all SimplePart websites. It draws from live data warehouse information, and represents traffic over the last three months.
What makes SimplePart different?
More Customers
With SimplePart, customers find you first. Our team of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) specialists are on the job 24/7 to ensure your parts stand out from the competition – in organic search, comparison shopping and paid placements – and get seen by qualified, converting customers. We stay on top of trends in online and comparison shopping, to ensure customers always have access to your products, wherever they choose to shop.
More Orders
SimplePart makes it easy for customers to find the right parts, quickly. Our websites are easy to use, intuitive to navigate and designed exclusively for auto parts. Each website includes our unique natural language search – your customers can search for parts by description, assembly, or browse your catalog by year, make, model, motor and transmission. By making it easy to find the right part, every time, advertising spend is more effective and orders from SimplePart are more accurate – reducing the number of returns.
Bigger Orders
Because SimplePart is geared exclusively for auto parts, we’re able to suggest alternate parts, recommend other related parts, apparel and books – all based on your existing catalog data, with no setup required. SimplePart gets smarter over time, learning as your customers shop.
Simple to Manage
SimplePart’s Control Panel makes it easy to fine-tune your website, manage orders and keep in contact with customers. Through the Control Panel you have access to hundreds of real-time and historical reports. You can also host multiple domains and microsites with SimplePart, and using the Control Panel, easily manage them all from one place. We take the hassle out of eCommerce by handling 100% of the geeky stuff - we run the technology and leave running the business to you.
Built for Volume
Whether serving thousands of customers per day or millions - SimplePart is built to smoothly handle high volume. There are no limits to the number of products, applications, images, disk space or bandwidth. Our infrastructure is distributed and fault tolerant and we have 24x7 monitoring of security and performance in place. We offer a Service Level Agreement including Uptime and Performance guarantees so that your business can depend on SimplePart.
What is included with SimplePart?
SimplePart is more than just a secure online catalog of your parts. The SimplePart package includes a dedicated website, management of your online advertising, integration into SimplePart’s network of partners, content optimization for search engines and a comprehensive Control Panel you use to receive and manage orders.
Advertising is key to building initial order volume in online retail. If you choose to grow your online order volume faster by advertising, SimplePart’s dedicated team of SEMs can expertly manage your online ad spend to ensure your site grows quickly and cost effectively, within a budget you define.
If you already have a website, SimplePart can be integrated into it as a companion, or can replace it entirely if you choose. SimplePart can also be deployed alongside an existing website – including model or feature specific microsites.
With SimplePart, you also get:
- Website Optimization for Search Engine Spiders
- Website Keyword Targeting for improved organic Search Engine Results Placement
- Automatic, regular submission of complete website URL structure sitemap to Google, Microsoft and Yahoo
- Monitoring of URL status and organic placement for key terms with Google, Microsoft and Yahoo
- Automatic, regular product catalog data submission to partner comparison shopping engines
- Creation and management of social media campaigns through Forums, Press Releases, Facebook and Twitter
- Creation and management of search engine marketing (CPC) campaigns with Google, Microsoft and Yahoo
- Creation and management of display and text advertising on target online real-estate
- Support for discounts, coupons and sales
- Customer vehicle profiles built in real-time as customers browse, feeding custom suggestions and generating more relevant search results
- A Service Level Agreement (SLA) which outlines our guarantees of Performance. Read our SLA.