The SimplePart Story

SimplePart was founded in 2008 by Cole Getzler, a car enthusiast and self-proclaimed gearhead, as a solution to finding genuine restoration parts. What started as a $98.31 basket of parts is now a company that generates more than $3.3 million each month in genuine parts, accessories, and gear sales. The sites we create for OEMs and dealers reach nearly 4 million vehicle owners a month.

With 15 OEM partners internationally, SimplePart is the leader in the digital fixed-ops space. Teams for catalog authoring, client support, enterprise consulting, design, digital marketing, business analytics and development are all in-house at our downtown Atlanta office, allowing us to strategize and innovate on our turnkey solution with unrivaled agility.