LEXUS PARTS &
ACCESSORIES ONLINE

POWERED BY SIMPLEPART
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LPAO PLATFORM

  • EPC-driven catalog of parts and accessories
  • Brand-compliant website
  • Web-based Control Panel with 300+ instant performance reports
  • Secure eCommerce.

Start your digital parts counter with the official Lexus parts catalog and a seamless user shopping experience.

LPAO PLATFORM + MARKETING

Drive more traffic to your site with the LPAO platform, paired with optimized organic and paid search marketing.

  • Managed local and regional paid search engine advertising
  • Custom website copy optimized for search engine performance
  • Local listing management

ADVANCED

Jumpstart your online with expert strategy and consulting.

  • Business performance coaching (Two engagements per year)
  • Local and regional search engine marketing
  • Custom search engine optimized copy

PRO

Drive more traffic to your site with the LPAO platform, paired with optimized organic and paid search marketing.

  • Managed local and national paid search engine advertising
  • Custom website copy optimized for search engine performance
  • Local listing management

PACKAGE OPTIONS

Our range of packages offers something for everyone - whether you’re just starting out in e-commerce or are a seasoned professional. If you’re unsure which solution is right for you, let our team help you pick the perfect package for reaching your business goals.

LPAO Platform

Start selling online with a standard parts and accessories website.

LPAO Platform + Marketing

Ensure visibility through search engine results to make the most of your website.

Advanced

Reach new local buyers and make the most of your website with online advertising.

OEM parts and accessories catalog
Brand-compliant, WCAG compliant website
300+ real-time reports and order fulfillment dashboard
Google My Business setup
Support and training
Compliant and secure eCommerce
(PCI Certified)
Additional traffic from national site (parts.lexus.com)
Performance and strategy coaching
(first 120 days)
Parts & service search engine marketing ($500/month minimum ad spend. Agency fee of 15% of ad spend)
Parts & service search engine marketing ($1,200/month minimum ad spend. Agency fee of 15% of ad spend)
Local Search Engine Marketing
Local & Regional Search Engine Marketing
Google & Bing Shopping and Text ads
Reseller Ratings service integration
Search Engine Optimization (Head Terms)
Additional performance and strategy coaching (twice a year)
On-demand performance coaching services ($450/engagement)

Dealer Pricing

$0/monthly

100% subsidized by Lexus
No SEM spend
No agency fee
+ sales tax where applicable

$200/monthly*

$500 minimum SEM spend
$225 one-time setup fee
15% SEM agency fee included
*reflects $165 subsidy by Lexus
+ sales tax where applicable

$700/monthly*

$1,200 minimum SEM spend
$750 one-time setup fee
15% SEM agency fee included
+ sales tax where applicable

Pro

Maximize performance with this premium package, offering the full breadth of our e-commerce program. Contact our Sales team at (404) 620-9764 or sales@simplepart.com for more information.

Go for a test drive.