VW Online Store and Online Catalog

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Standard Package Features

User-friendly site

Easy-to-use assembly diagrams, clickable hotspots and a mobile-responsive, WCAG-compliant design make your online store accessible to all your owners.

Real-Time Reports

Keep an eye on your online store's performance with our Control Panel. 300+ reports give you complete insight to every aspect of your business.

Secure eCommerce

Let your owners shop with peace of mind. Secure, PCI-level e-commerce comes standard with all sites. Payment processing integrations with PayPal, Stripe, CenPOS and Authorize.net are available.

Online OEM Catalogue

Give your owners the full catalog of genuine Volkswagen parts and accessories at their fingertips. Timely updates help keep your online store stocked with the latest available products.

LOCAL Package

Excite your customers with an online browsable catalog for accessories and VW DriverGear.

  • A user-friendly, up-to-date catalogue

  • Volkswagen Ad Fund and website standards-compliant site

  • Listing on the national site (part.vw.com)

Base1 Package

Start connecting your drivers to the Volkswagen Parts, Accessories, and VW DriverGear they need with a comprehensive e-commerce solution.

  • Secure e-commerce

  • Shopper traffic from the national site (parts.vw.com)

  • Real-time performance reports via the Control Panel

Base2 Package

Ensure local visibility through search engine results to connect your drivers and make the most of your Base site.

  • Google My Business set up

  • Local search engine marketing with no minimum ad spend

Advanced Package

Jumpstart your online store and increase your SEM return with expert strategy and consulting services.

  • Business performance consulting services

  • Local and regional search engine marketing

  • Custom search engine optimization strategy

Packages & Pricing

Whether you're just getting started or you want to upgrade your site, there's a package made just for you.


Engage customers with an online OEM catalog (no e-commerce).


Extend your parts and accessories counter and reach new customers online.


Reach new local buyers and make the most of your website with online advertising.


Jumpstart your online store with expanded advertising, expert strategy and consulting.

Up-to-date OE and MOTOR catalog of parts & accessories
Brand-compliant, WCAG compliant website
300+ real-time reports and order fulfillment dashboard
Google My Business setup
Search Engine Optimized Site
Support and training
Compliant and secure e-commerce
(PCI Certified)
Additional traffic from National Parts Online Store (part.vw.com)
Performance and strategy coaching
(first 120 days)
Local Search Engine Marketing
Local & Regional Search Engine Marketing
Google & Bing Shopping and Text ads
Reseller Ratings service integration
Search Engine Optimization (Head Terms)
Additional performance and strategy coaching (twice a year)

Dealer Pricing

$50 / month

No setup fee

$100 / month

No setup fee

$375 / month

No setup fee
+ Minimum $500/month
ad spend
+15% of ad spend
(agency fee)

$750 / month

$750 setup fee
+ Minimum $750/month
ad spend
+15% of ad spend
(agency fee)


Maximize performance with this premium package, offering the full breadth of our e-commerce program. Contact our Sales team at (404) 620-9764 or sales@simplepart.com for more information.

Go for a test drive.

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